The Search for Santa Claus
|December 12, 2012||Posted by jpnews under All the News That's Fit to Eat||
by Marc Gamboa
When I first learned that we were going to Houston to produce a video for The Alexander Group, I was pretty excited because I had never been there before. Being a sports fan, I knew of the Houston Texans, the Rockets, Astros and was a big fan of Earl Campbell of the late Houston Oilers. I thought, it’s Texas, home of big steaks, BBQ, dust, horses, cowboy hats, boots and pick-up trucks. Boy, was I wrong. Houston is pretty cool. Warm, humid, modern, hip and lots of Mercedes and Porsches. No cowboys riding horses here, Houston is the third largest city in the US, home to the most impressive energy corporations in the country.
In the 4 days we were there, it felt like I was living in a real- life comedy full of contrasts. The first night, we went to a wine bar/restaurant called Max’s Wine Dive, that specialized in champagne and fried chicken. Bring it on!
Then, we stumbled into a banquet at the Antique Barn: a huge, furniture consignment store filled with pieces and people from various time periods. Octogenerians, silver hair, silver service, jumbo shrimp and all the trimmings.
We had martinis at the swank RDG, But my favorite eatery was the Ragin’ Cajun. Hush puppies, gumbo, catfish po’ boys, crawfish, fried oysters and Texas’ own Shiner Bocks. The place was filled with sports memorabilia from universities all around the South. You know how I love my sports! I think I could eat there every day for a year without having the same thing twice.
But, hey, we were there to work, not just eat and drink!
We were contracted by The Alexander Group, a nationally-renowned search firm, to create their annual, video-based, Holiday Card: a truly innovative approach for a corporate firm.
So, in our typically comedic style, we created: “The Search for Santa Claus: How the Alexander Group Saved The Holidays.” But there was a twist, in order to ensure that our “mockumentary” felt serious, we didn’t inform the recruiters why they were being interviewed. They were told we were in town to produce a serious piece for their website.
The juxtaposition of their earnest and our silly premise got us what we needed in the editing room. One
hundred thousand clients were emailed the piece, Business Wire picked it up through a not-so-serious, news release, and all–including our punked recruiters– were amazed at the outcome!
Now, back to eating and drinking…. We are Jaded Palate Productions.