The Worst Texas Storm in Over a Decade.. so these sunny skies are all in the magic of post production.
|June 19, 2015||Posted by jpnews under All the News That's Fit to Eat||
Jaded Palate Productions arrived in Texas for a record-breaking storm that found us sitting on the side of the road until 2am with 12 foot moats surrounding our hotel. (I was told there were alligators and snakes in the water since the bayou had overflowed.)
Since roads were all flooded while we were heading home in the teeming rain– from a brilliant Mexican dinner at Anejo, by the way– we were stuck for 4 hours on the sidewalk. Our client, ironically the cop in the video, kindly bailed us out in his “Sub”urban, leaving the poor rent-a-car deep in sludge.
Feeling like refugees, we arrived at our hotel with no plumbing or power drenched and barefoot. (Not exactly a way to embark on our shoot since there was no rain date built into the schedule.)
Still, the next morning, the show went on. The staff all met in a rented garage, albeit a bit soggy, with a green screen and gorgeous vintage VW bus.
Our client, The Alexander Group, is proof positive that a successful company who function by day as consummate professionals in their industry–the executive search business–can still tear it up in support of a good cause with an innovative marketing campaign.
This is our third video for The Alexander Group, and what makes them so amusing is that the founders are content junkies: they have been using savvy marketing tools to charm their clients and support charities well before video was in vogue.
Since they were early adapters, after many other firms started sending e-cards for the December holidays, The Alexander Group approached us with a new idea: a July 4th video, with one principal as the Statue of Liberty the other Uncle Sam all in a van heading to a party.
How brilliantly ridiculous that founders of this international firm are willing to be so silly, so the owness was on us to create something unforgettable.
With careful use of a green screen, we were able to create this piece, somewhat of a “Little Miss Rainshine,” without ever leaving the garage. Skilled masking coupled with some rather Saturday Night Live acting by the staffers themselves, lead to a fun couple of minutes of July 4th frivolity.
Who would ever think that these regular white shoe folk could turn themselves into a comedy troop–or is acting actually what they do for a living?
So this holiday, declare your Independence, stay dry and sit back and watch The Alexander Group’s festive video. We find it improves with frequency.
|November 11, 2014||Posted by jpnews under All the News That's Fit to Eat||
Life is funny as it is filled with what I call “foreshadowing.” Much like in any good movie, your life can unfold with little messages along the way, be it a run into an old friend or an enormous connection with a stranger.
I had the latter occur back in 2001 or 2. My daughters used to have a tree frog that was fed live crickets. Each week we would have to stop at the aquarium on Clement Street and purchase one dollars worth of these little fellows–about 10–that would typically escape in the back seat.
As they got older, we would put the crickets in the car and walk around Clement at which point I stumbled over an amazing store: FleurT. I remember thinking at the time I had never seen a store like this in America, only Paris. It was a combination gorgeous flower shop and home for flea market finds never available this side of the Seine! Just to see old chalk boards and zinc light fixtures would tickle me! I quickly befriended the owner and– I’ll never forget– almost scrunched my nose visibly at my fascination with him.
He was shiny and elegant, a true gentleman with French pedigree. I remember the sparkle he had, his kindness may have trumped my intrigue.
Now we fast forward many years, and the handsome shop owner, Jonathan Rachman, had hit his stride and gave me a call to discuss branding and content marketing. His shop had now closed, only after he supplied Oprah, Marc Jacobs and Sara Jessica Parker with flowers and full-blown events. In the ten plus years we have been out of touch, he has designed for hoteliers and the glitterati of San Francisco, but he still maintains his poise, elegance and personal style.
I’m proud to call him my friend and now client. Here he speaks on behalf of his latest project:
The Cheese Barn at the Napa Showhouse. It’s worth the drive if you can make it in the next week, but if not, at least you can enjoy the passion and poise that exudes out of this lovely, gentle man.
Cold Springs Crush 2013 JPP Version from Jaded Palate on Vimeo. Twelve men. Five hours. Fourteen tons. Oh, and let’s not forget the four dusty cameras. It’s crush time in the Napa Valley and we were fortunate enough to shoot the picking of Clif Family Winery’s estate grapes for their Cold Springs Cabernet Sauvignon on Howell Mountain. We had been on call for two weeks, waiting for the winemaker, Bruce Regalia, to give us 48-hour notice of the scheduled harvest. The vineyard consists of two separate blocks with the lower block being 2.8 acres, the upper block 1.2 acres. It… more
Although I have conducted hundreds of interviews with a wide range of fascinating people, I have never been so nervous as the day we offered to produce a piece for North Beach Citizens (NBC) and I had to interview the homeless. NBC is a magical place in San Francisco that picks people up off the street, feeds them daily, provides them fresh clothes, offers a shave and a haircut, and then proceeds to help them find housing or medical aid, insurance or whatever else necessary to give these folks a chance to function as real citizens in San Francisco. The… more
We knew that Clif was known for bars: Clif Bars, Mojo Bars, Luna Bars, but now a wine bar? Who would ever believe that some toasted oats and rice crisps would lead to this? When we created this piece for Gary Erickson, founder of Clif Bar and his wife, Kit Crawford, we got a whole new view of their character and vision. First, did you know Gary started his career in a bakery? Yup, emulating his mom who was a great cook. His idea was to make a better tasting, more food-like energy bar rather than stuffing down his sixth… more
Here in the Jaded Palate Productions studio, we had the pleasure of interviewing 2 more fabulous servers for our lovable Wait-a-Minute series. The difference being, both Thierry and Benedicte are from France and they surely had a few things to teach us from across the pond. According to our subjects, Americans are far less professional than the French. In France, serving is not just a job (after all the word restaurateur comes from the French word “to serve,”) it’s a lifestyle, a career and a well-respected position in the eyes of their customers. Servers are well-versed in the food preparation,… more
“Cooking My Way Back Home: The Real Story” As our first documentary-style piece on chefs, “the real story” is the best way to explain both what Mitchell Rosenthal’s cookbook, “Cooking My Way Back Home” is about, while also defining what we at Jaded Palate believe in. “Cooking My Way Back Home: The Real Story” Rosenthal’s cookbook project presented us an opportunity to showcase what we do best: getting to the essence of our client’s character. Mitchell is a man of heart, filled with passion and dedication to his life’s career. By following and filming him in several aspects of his… more
The Insanity of Going F*cking Viral by Faith Wheeler I must begin this piece by admitting that I usually don’t curse, well, at least never in writing. I’m far above the expletives to explain my level of thinking: in fact, I believe a good wordsmith should never have to fall prey to the profane, more plebian ways of explanation to describe a well-thought out point. Now, having broken my own rules, I’ll explain. Our media campaign for client and friend Mary Risley, owner of Tante Marie’s Cooking School: “Just Put the F*cking Turkey in the Oven” went crazy over the… more
When Jaded Palate Productions, LLC was created in September of 2010, it was unclear what we would first contribute. I mean, three decades of advertising experience was being merged with two and a half decades of gifted cinematography and decades of graphic and internet expertise. What we’ve found 18 months later, is while rather versatile, there is nothing that hits the spot like capturing the essence of a client’s business through a little minumentary….or short profile piece. When we created “Cooking My Way Back Home: The Real Story” for Mitchell Rosenthal we knew we loved this business. (Watch it if you haven’t.) And now, producing this little “tell all”… more
I don’t think your average person can imagine what it takes for a small company on an even smaller budget to create a mere one minute and fifty four seconds of broadcast quality video, so I’m here to share with you our Mole Hill story. First you rent equipment: lights, cameras, various-sized lenses, apple boxes, and drag them into a SUV. That seems easy enough, but there are 11 articles– one set of hands. On the way up to Napa you pick up your LA-based creative collaborator who contorts himself into the smallest spot left in the car, practically the trunk,… more
by Marc Gamboa When I first learned that we were going to Houston to produce a video for The Alexander Group, I was pretty excited because I had never been there before. Being a sports fan, I knew of the Houston Texans, the Rockets, Astros and was a big fan of Earl Campbell of the late Houston Oilers. I thought, it’s Texas, home of big steaks, BBQ, dust, horses, cowboy hats, boots and pick-up trucks. Boy, was I wrong. Houston is pretty cool. Warm, humid, modern, hip and lots of Mercedes and Porsches. No cowboys riding horses here, Houston is the third largest city… more